Following the Learning Curve to MFT Web-Presence

Start with a Social Networking Website

Subscribe to a Therapist Referral Website

Therapist referral sites:

Determine the lifetime value of a referral.

Obtain a professional looking portrait in a digital format such as jpeg.

Choose a Specialty

Promote your specialty internally.

Develop your specialty externally.

Type out helpful handouts for your clients.

Build Your Own Website

Have a Professional Build Your Website

Register Your Website

Tell the search engines your

  1. location,
  2. the services you offer,
  3. the types of problems you work with
    [For #3) use words (keywords) people use to search for you service
    Try your service and location: eg. “marriage therapy milwaukee”]

Make Your Website a Cornerstone of Your Business

Get Your Website Noticed by the Search Engines

Get Your Website to the Top of Search Engine Searches

  1. Submit your website to other search engines
  2. List your website on all of your therapist-referral sites.
  3. Get your website listed on other websites.
  4. Create a profile on the top social networking sites.
  5. Play to the Web-Crawlers by using words that identify your service
    a. “Content is King” (Keywords help visitors find you site.)
    Season keywords naturally into your text and you handouts
    b. Use keywords in meta-tags and tags associated with web pages
  6. Try pay-per-click advertising (sponsored links)
  7. See how searchable your website is

Turn Visitors into Clients

Engage the Visitors

  1. Make your home page appealing
  2. Present meaningful content to the visitor
  3. What is unique about you and your services?
  4. Actively engage visitors
  5. Avoid blocks of text
  6. Present a “call to action;” tell visitors what they need to do
  7. Make yourself easy to reach

Resources for Therapy-oriented Business Consultation

Lynn Grodzki,
Books: Building your ideal private practice: How to Love What You Do and Be Highly Profitable Too! and 12 Months to Your Ideal Private Practice.
Article: Grodzki, L. (2009) Recession-proof your practice: Review, recommit, rebrand, reinvest. Psychotherapy Networker, 33(2)34-39.

Joe Bavonese,
Articles: Bavonese, J. (2007). How to develop a money mindset. Psychotherapy Networker, 31(4) 33-39, 56.
Bavonese, J. (2009). The secrets of an effective website. Psychotherapy Networker, 33(2) 48-49.

Casey Truffo,

Email Mark Hirschmann